Rotor is a brand we have been involved with for a number of years, their products are innovative and of particularly high quality.
There is also very little to compare Rotor products with. The current Rotor range consists of cranksets, chainrings, bottom brackets - steel & ceramic - and chain-catchers.
Rotor's driving purpose is to offer solutions through core technologies that improve your cycling experience. Often these problems have not been widely recognized, leading to groundbreaking, innovative solutions.
ROTOR's trademark products integrate their signature “out-of-the-box” engineering solutions, whilst their function-per-feature philosophy distinguishes them from the competition. Rotor's inspired technologies and design philosophies —such as ALMA (Appropriate Lightweight Material Application) and CCC (Closed Clamp Concept) to name just two— prove that bicycles can be revolutionized by fresh and powerful ideas.
Their original “ROTOR box” bicycle established ROTOR's reputation for no-holes-barred innovation. It was the first product to successfully eliminate the dead spots in the pedal stroke, with its conceptual purpose eventually giving birth to our paradigm-changing oval Q-Rings.
ROTOR's in house manufacturing capacity and know-how offer the highest possible quality to cyclists using our products, whether they are on one of their long lists of world champions or a recreational weekend warrior. Each and every ROTOR product is designed with intense attention given to aesthetic details to ensure they please both your legs and eyes.
Extensive lab tests are carried out to ensure reliability and safety, with real world testing by many of the world's leading athletes. The feedback they receive from these athletes accelerates the evolution of each product before and after it hits the shelf.
Early versions of the ROTOR System became available in 1998, being manufactured by EDR, a spanish high end component manufacturer.
This first version needed a specific frame and could not be installed in a conventional bottom bracket. This problem was solved with the launch of RCK in 2001, all cyclists could take advantage of the biomechanical benefits offered by ROTOR System using a conventional bicycle frame.
In 2005 the company took a huge step and dared to go against again, launching globally its Ovalized Q-Rings chainrings.
Throughout 2006 and 2007, ROTOR Bike Components continues expanding its range of products to satisfy all kind of riders. A lot of new projects, prototypes and revolutionary products were developed. We look for ultra light weight material in our components, but balanced with a rigidity that allows any user to use our product without weight limitations or restrictions on competition.